Q&A With Cheryl

Getting Real: A Conversation with Cheryl.
You could read a polished professional bio, but I'd rather share the real story of why I do this work and what brings me fully alive in service to healers and their missions.
Here's what people ask me most...
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I know both sides of the healing journey intimately. As a kid who frequently landed in the ER (I was that child!), and later as someone navigating serious health challenges, I've spent countless hours in wellness spaces as a patient.
This experience, combined with my years designing these environments in both the digital and physical space, gives me a unique perspective on how design impacts healing.
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After my own journey through menopause (and yes, still on that journey!) and a deep dive into childhood wounds (hello, Chiron return in Aries! 😅), I've experienced firsthand how vital skilled healers are.
By helping to empower you and your business, I'm contributing to collective healing in my own small, and deeply meaningful way.
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Many years ago, I encountered an angry houseless man on the street yelling obscenities. Following my heart, and to the chagrin of my friend who was with me, I called out from a safe distance "I love you!" His transformation was immediate—anger melted into softness as he replied, "I love you too." The energy of calm washed over us both and everything became quiet. This moment reminds me daily of our shared humanity and the power of authentic connection.
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My grandmother Lea taught me that every guest deserves a gift, no matter how small. This wisdom shapes how I serve my clients—each interaction is an opportunity to give something meaningful. Also, life kicking me in the ass, over and over again, has humbled me deeply.
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I'm both artist and tech enthusiast, right-brain dreamer and left-brain problem solver. Years of wellness interior design, fiber art, studying design tech, and podcast hosting have taught me to blend beauty with function. My role as host of Healthcare Interior Design 2.0 honed my ability to listen deeply and build authentic connections—skills I bring to every client relationship.
With recent certification in Graphic Design from CalArts and a foundation in Humanities from UCSD (BA in Liberal Arts), I bring both fresh perspective and deep understanding to each project.
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I consider myself a student of life. My Liberal Arts degree in Humanities from UCSD taught me to see connections across disciplines, while my recent Graphic Design certification from CalArts adds contemporary design expertise to my decades of wellness design experience. This unique combination allows me to create thoughtful, meaningful brands for modern healers.
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My fluent Spanish (with an Argentinean accent!) and extensive travels through Europe and Latin America have deeply influenced my design perspective.
This multicultural lens helps me see beyond conventional approaches, bringing fresh energy to each project. It's also taught me that healing wisdom transcends borders and language—something I love to reflect in my design work.
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I believe in the wisdom of my own body and consider myself a lifelong student of active listening. Combined with therapy, mindfulness, and various healing modalities, this internal guidance system helps me navigate life's challenges.
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I'm committed to my own healing journey, including reparenting my inner child and building stability as a Gen X'er who grew up with a severely mentally ill mother. Always returning to self-compassion, daily meditation (yes, it's still challenging!) and mindfulness help me stay grounded. I'm actively retraining my brain to slow down, resisting the western impulse to rush and multitask. I also practice daily joy (even in the tiniest amounts!) and work/life balance.
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The concept of Wabi-Sabi—finding beauty in imperfection and impermanence—deeply influences my approach to design and life. By embracing both imperfection and evolution, I create brands that feel authentically human while remaining professionally polished. I blend this with the Japanese concept of Ikigai (finding purpose where passion meets service) and modern technology to help healers thrive in today's ever increasingly fast-paced world. It's about creating harmony between timeless wisdom and Earth-world needs.
Who I Serve
Wellness Practitioners
Naturopathic Doctors
Acupuncturists
Functional Medicine Doctors
Mental Health Practitioners
Energy Workers
Movement Teachers
Yoga Teachers
Pilates Instructors
Movement Therapists
Somatic Practitioners
Your Speciality
Healing Spaces
Wellness Studios
Healing Centers
Dharma Centers
Retreat Centers
Spas
My Offerings
Whether you're launching your wellness practice, evolving your established business, or creating a digital sanctuary, I've created intentional offerings to support your vision and amplify your medicine.
Essential Brand Foundation
$997
For emerging wellness practitioners nurturing their professional presence.
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Your $997 Investment includes:
1. Sacred Discovery Session (2 hours)
Deep dive into your healing philosophy and unique medicine
Clarification of who you're called to serve
Exploration of your practice's energy and essence
Definition of your core message and voice
PLUS your choice of:
2A. Visual Identity Foundation
Thoughtfully crafted logo
Healing-aligned color palette
Basic brand guidelines
One business card design
OR
2B. Brand Voice Foundation
Mission statement
Professional bio
Core service descriptions
Key messaging guide
5 to 7 day engagement
Soulful Brand Evolution
Starting at: $4,997
For established practitioners ready to transform and expand their healing impact.
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Your investment starts at $4,997
Payment options available.
Your Soulful Brand Evolution is a complete brand journey that includes:
Discovery & Strategy
In-depth discovery session
Weekly meetings
Brand positioning
Target audience clarity
Core values and philosophy definition
Historical and contemporary mood exploration
Complete Visual Identity
Primary and secondary logos
Custom typography system
Comprehensive color palette
Pattern and texture development
Brand mark/icon design
Full brand guidelines
Brand Voice & Messaging
Brand story development
Mission and vision statements
Key messaging framework
Service descriptions
Website copy guidance
Social media voice guide
Brand Applications
Business card and stationery design
Social media icon
Email signature
One additional custom piece
Brand launch strategy
Your investment reflects:
Multiple strategic sessions
Comprehensive design development
Full suite of brand applications
1 - 3 months collaborative journey, depending on availability
Sensory Website Design
Starting at: $2,997 (for SBE clients)
For wellness businesses ready to create a sensory digital experience that cultivates shared wellness and belonging.
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Sensory Website Design
For Soulful Brand Evolution Clients: Starting at $2,997
For Essential Brand Foundation Clients: Starting at $4,497
A transformative digital sanctuary that breathes your healing essence, inviting visitors into a deeply intuitive journey of connection and wellness.
Each digital space is crafted as a living extension of your mission—a gentle, responsive canvas that tells your story with profound authenticity.
My approach goes beyond design; I create a sensory experience that:
Reflects the subtle language of your healing work
Invites your community into a nurturing digital embrace
Seeks to transform the digital experience into pathways of genuine connection
Strategic Planning
Holistic website strategy that maps an intuitive, compassionate user journey
Content architecture that honors the natural rhythm of your healing practice
Custom Squarespace design featuring signature curved elements and fluid transitions
Accessibility and readability optimized for inclusive, gentle navigation
Mobile-responsive design that adapts with grace and intention
Visual Integration
Brand identity woven seamlessly into every digital touchpoint
Custom flowing shapes and organic patterns that echo your unique essence
Thoughtful typography that guides the eye with ease and intuition
Intentional color palettes that balance emotional depth with clarity
Color contrast accessibility that preserves visual poetry
Subtle animations that breathe life into your digital sanctuary
Content Support
Artistic direction for photography that captures your healing spirit
Mindful stock imagery selection aligned with your brand's soul
Photographer referrals to authentically visualize your mission
Content placement that creates space for transformation
Foundational SEO implementation to extend your healing reach
Launch Support
Comprehensive website testing across all devices
Detailed launch strategy and checklist
Analytics setup to understand your community's journey
30-day post-launch support
Personalized training session for website stewardship
Optional Google Suite integration
Timeline: 6-8 weeks* Flowing with the rhythm of your content creation
A digital experience that doesn't just showcase your work—it becomes a living, breathing reflection of your healing mission.