You belong here.
Soul Evolution Brand
Sensory Website Design
‘YOU YOGA’
Date: March 2025
Mood
You Belong Here: Where Joy Meets Practice | YOU YOGA
Sometimes the most powerful messages are hidden in plain sight.
I discovered the words 'you belong here' tucked away in my client, Anne Laderman’s old website footer, and it became the cornerstone of a brand celebrating her 24-year yoga teaching journey of making the practice accessible to all.
Anne’s new brand identity, YOU YOGA, weaves traditional yogic elements with contemporary design, reflecting Anne's gift for infusing joy with deep loving presence, through the ups and downs of life.
Every touchpoint—from logotype to brand applications—invites her students to come to class exactly as they are.
Brand Discovery & Key Themes
During our discovery process, 3 powerful themes emerged that would shape 'YOU YOGA's visual identity:
Welcoming Wisdom
and Accessibility
Drawing from her 24-year journey of teaching yoga and making it accessible to everyone, Anne's approach blends traditional yogic elements with modern inclusivity—creating a practice where everyone truly belongs, regardless of their starting point.
Joyful Transformation
Like breath flowing into challenging poses, Anne's gift for infusing joy with deep loving presence creates an environment where students find strength and growth, especially through life's many challenges.
Sacred Connection
Through thoughtfully guided movement and mindful transitions, Anne creates spaces where students connect with their authentic selves while building meaningful community—honoring both individual journeys and collective healing.
Visual Development
Type Explorations
Typography development began with exploring letterforms that would balance contemporary fluidity with traditional grace—seeking forms that together could embody Anne's unique approach to yoga.
Logotype Development
I began the logotype development by exploring the sacred geometry of the Anahata chakra, transforming the 'O' in YOU into a powerful symbol of heart-centered practice—merging yogic tradition with modern simplicity.
The final design (shown below) celebrates this union of ancient and new, embodying Anne's ability to create spaces where wisdom meets invitation.
“Cheryl’s intuition and eye for design is spot on.” —Anne Laderman
Tagline & Secondary Typeface
Through thoughtful exploration, 'You belong here' emerged as more than a tagline—it revealed the heart of what had always been Anne's teaching philosophy.
The clean lines of this sans serif typeface are a nice balance to the flowing curves of the primary logotype.
Like a yoga practice that feels both grounding and healing, these fonts create harmony by integrating structure and presence—just as Anne does in every class.
Multiple weights create a natural rhythm that's easy to read and welcoming to the eye.
These complementary typefaces reflect Anne's special gift—making yoga's ancient wisdom feel like a conversation with a trusted friend, where tradition and innovation flow together naturally.
“Simply put, Cheryl gets me.” —Anne Laderman
Color Palette Development
The color palette draws inspiration from the rich heritage of Indian saris while honoring the natural cycles of practice.
Grounding plums and autumn golds root us to the earth, while soft sage greens and gentle blues evoke spring's renewal—reflecting the seasonal rhythms we experience in yoga.
The addition of nourishing pink brings a gentle radiance to the palette, echoing the heart-centered warmth of Anne's teaching and the welcoming spirit of her practice.
These colors dance together in perfect harmony, from the pure white of winter's stillness to the warming hues of harvest, just as Anne weaves together yoga's ancient wisdom with her own heartfelt innovation.
Logomark Development
The gold circle mark integrates the 'Y' within the full Anahata chakra mandala, creating a complete symbol of traditional yogic wisdom.
The centered monogram in pink and plum reveals two 'Y's standing together—one supporting the other—symbolizing the sacred relationship between teacher and student in practice and in life.
The mint circle offers a contemporary interpretation where the 'Y' and 'yoga' text find harmony in simplicity, bridging ancient practice with modern accessibility.
Brand Applications
The brand extends gracefully across digital and physical touchpoints, from Anne's welcoming website to thoughtfully designed apparel for all ages—creating a cohesive experience that embodies her inclusive message that everyone belongs in this practice.
YouYoga.fit
The website, currently in development, will welcome visitors with Anne's signature tagline while offering seamless access to her workshops, trainings, and class schedules—wrapped in organic shapes, intuitive navigation, and mindful typography that creates a digital experience as nurturing and accessible as her in-person sanctuary.
Business Card
The business card carries Anne's welcoming message—'You belong here'—on both sides, a gentle reminder that stays with you whether you're seeing her heart-centered logo or class offerings.
The soft curves and thoughtful spacing reflect Anne's vision of creating spaces where everyone truly belongs.
Jumpsuit and Overalls
The flowing adult wrap jumpsuit and children's overalls extend Anne's inclusive philosophy into daily wear, creating a sweet visual connection between parent and child. Each piece features the YOU YOGA identity in thoughtful placement—subtle reminders that we all belong in this practice, regardless of age.
Shirts
The inclusive clothing line extends across tees and long-sleeve options, each featuring the heart-centered logo in colors that complement diverse skin tones and preferences. These wearable touchpoints embody Anne's welcoming philosophy that yoga truly is for everyone.
*This portfolio page highlights key elements of Anne's Soul Brand Identity, YOU YOGA. For a deeper look into my comprehensive Soul Brand Identity process, which includes extensive discovery, strategy, and brand story development, please visit my offerings page.
“Cheryl makes the process incredibly easy and fun.”
—Anne Laderman, Owner of YOU YOGA
Mindful Brand Development
Transform your healing mission into an authentic brand presence that deeply resonates with those seeking your unique gifts. Our journey unfolds mindfully, honoring both intuition and intention.
